Product Designer | Product Strategy | FinTech | Storyteller

📞Contact

🎨 Portfolio

✉️ Email

💼 LinkedIn

👩🏻‍💻Professional Profile

UX/UI and Product Designer with expertise in fintech and digital platforms. Proven track record in delivering scalable design solutions, improving conversion rates, and leading end-to-end product strategy. Skilled storyteller and content creator with 16.5K+ Instagram followers, 20K average views per post, and brand collaboration experience.

✍🏻Experience

Syfe

Product Designer

Hong Kong & Singapore | June 2022 - Present

• Owned onboarding redesign, ran A/B tests, and achieved a 29.5% lift in first funding conversion rate, directly improving revenue.
• Led the end-to-end design of an AI-powered pension tool for partnering corporations, successfully scaled the pilot to 100K+ users via 100+ corporate partners, balancing enterprise constraints with user needs.
• Spearheaded redesign of core FinTech platform (web + app) serving 360K+ active users across cash (71K), managed portfolios (114K), and brokerage (176K) verticals — improving usability, aligning with compliance standards, and reducing friction in high-stakes financial workflows.
• Launched new product that hit 35% of AUM targets within 3 months, showcasing design impact on business KPIs.
• Experienced in running design workshops, collaborative ideation, and co-creating solutions with product managers, engineers, and data teams.
• Thrive in ambiguous environments, quickly synthesising user needs, technical constraints, and business goals into focused design strategies.

**Balancd , Lumen Innovation Limited**

UX/UI Designer